Research tools for students in marketing.
Last Updated: Feb 3, 2012
Market share reporter, 2011
Call Number: REF HF 5410 .M37 L39 2011
An annual compilation of reported market share data on companies, products, and services.
Marketing Annual Editions
Call Number: HF 5415 .A642
Convenient access to a range of carefully selected marketing articles from some of the most respected magazines, newspapers, and journals.
- Business Source Complete
Recommended resource for searching business magazines, journals, company profiles, and industry reports.
- Communication and Mass Media Complete
Scholarly research on communication, media, and related fields.
- Hoovers Online
Click "Continue" on the site to access content. Premiere access to information on companies, industries, and executives.. Includes industry comparisons, financial filings, and competitor lists.
- Sustainability Resource Center
comprehensive, full-text database covering all aspects of sustainability, including business practices, engineering, and ecology.
- eBrary Online Books
A database of over 77,000 books on various topics, including Management, Finance, Healthcare Management, and Sustainability.
- RAB Instant Background
Marketing and demographic stats from over 200 businesses and industries. To Access, click the "SIGN IN" tab. User Name: email@example.com Password: ViterboLib